Popular Christmas Accoutrements: Horse Head Mask

Why do you suppose accoutrements such as the horse head mask are so popular?  This thing has been on the Amazon hot picks for quite a while and is one of the more popular items.  Go figure, you never can tell from year to year what will be hot.

Maybe it's for Halloween but I think this thing is going to be popular for a while.  But still...a horse head! Whatever would you do with it?  Stick it under someone's bedding like in the Godfather movie?

Would love to hear from you why this thing is so popular.  Let's take a closer look at it.